Public Holdings, the operator of investment platform Public.com, has announced its entry into cryptocurrency trading—joining competitors like Robinhood in the digital asset space. Starting October 7, users can trade 10 cryptocurrencies, including Bitcoin, Ethereum, Dogecoin, and Cardano (ADA).
Key Features of Public.com’s Crypto Expansion
- Asset Offerings: Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), Cardano (ADA), and six other cryptocurrencies.
- Geographic Restrictions: Services unavailable to New York residents due to licensing limitations.
- Platform Ethos: Focus on education and investor protection, with volatility disclaimers and no margin/options trading.
Why Crypto?
Cryptocurrencies have surged in popularity among retail investors. Bitcoin rallied 14% in four days (reaching $54,903 on October 6), while altcoins like Dogecoin soared 4,900% year-to-date.
COO Stephen Sikes: “Crypto attracts a new generation of investors. We believe it belongs in diversified portfolios.”
Public.com’s Niche in a Crowded Market
With 1M+ users (90% first-time investors), Public.com differentiates itself through:
- Social Investing: Follow other users and share insights.
- Risk Mitigation: No payment for order flow (PFOF); instead, optional “tips” for the platform.
- Transparency: Labels on volatile stocks (e.g., GameStop) during the 2021 meme-stock frenzy.
👉 Explore Public.com’s Crypto Trading
FAQs
Q: Can New Yorkers trade crypto on Public.com?
A: No—the platform lacks required state licensing.
Q: Does Public.com allow margin trading?
A: No. It avoids high-risk strategies like margin and options.
Q: What educational resources are available?
A: Guides on crypto volatility and long-term investment strategies.
Q: How does Public.com make money without PFOF?
A: Via optional user tips and traditional brokerage services.
The Bottom Line
Public.com’s cautious yet competitive approach reflects growing demand for accessible crypto trading. By prioritizing education and low-risk features, it aims to stand out in a market dominated by giants like Robinhood.