Eight leading cryptocurrency exchanges, custodians, and wallets have joined forces to drive the adoption of tokenized financial assets through a new industry coalition.
Global Markets Alliance: Bridging Traditional Finance and Web3
Decentralized finance platform Ondo Finance announced the formation of the Global Markets Alliance (GMA), a strategic partnership with eight major crypto service providers to establish interoperability standards for on-chain financial assets. Key members include:
- Solana Foundation (Blockchain infrastructure)
- Bitget Wallet & Trust Wallet (Crypto wallets)
- Jupiter Exchange & 1inch (DEX aggregators)
- Rainbow, BitGo, Fireblocks, and Alpaca (Custodial/institutional solutions)
👉 Discover how tokenization is transforming finance
Objectives of the Alliance
- Develop cross-platform standards for tokenized securities
- Enhance liquidity for real-world asset (RWA) markets
- Streamline institutional access to on-chain capital markets
"This initiative represents a critical step toward bringing traditional capital markets on-chain," stated Ondo Finance in its announcement. The alliance remains open to additional participants.
Ondo Finance's RWA Ecosystem Growth
Specializing in tokenized real-world assets (RWAs), Ondo recently launched a dedicated Layer-1 blockchain for institutional-grade assets. Its flagship products include:
| Product | Description | Current TVL |
|---|---|---|
| Tokenized Treasuries | US government debt-backed tokens | $1.4 billion |
According to DefiLlama, Ondo's Total Value Locked (TVL) has more than doubled year-over-year, reaching ~$1.4B in June 2024.
The Surging RWA Market
Key Growth Drivers
- 260% market expansion in 2024 (Binance Research)
- $23B valuation for non-stablecoin RWAs
- Regulatory clarity in the US and global demand for yield-bearing assets
👉 Why institutional investors are embracing tokenization
Sector Breakdown
- Tokenized Private Credit (45% of market)
- US Treasuries (30%)
- Equities/ETFs (15%)
Major players like Alchemy Pay (partnered with Backed for 55 tokenized ETFs) and Robinhood (developing European tokenized stocks) are entering the space.
FAQ: Tokenized Assets Explained
Q: What are tokenized RWAs?
A: Digital representations of traditional assets (bonds, stocks, etc.) on blockchain networks, enabling fractional ownership and 24/7 trading.
Q: How does the Global Markets Alliance help?
A: By creating unified technical standards, it reduces friction for institutions adopting tokenized assets.
Q: What's driving RWA adoption?
A: Higher yields compared to traditional markets, improved settlement efficiency, and global accessibility.
Q: Are tokenized securities regulated?
A: Compliance varies by jurisdiction, but most products adhere to local securities laws.
Q: Can retail investors participate?
A: Yes—through platforms offering fractionalized tokens (minimum investments often under $100).
The Road Ahead for Tokenization
With projections suggesting 2025 could be a record year for RWAs, industry collaboration like the Global Markets Alliance will be pivotal in:
- Standardizing asset issuance protocols
- Expanding liquidity pools
- Integrating with legacy financial systems
The convergence of TradFi and DeFi through tokenization represents one of crypto's most consequential trends—with Ondo Finance and its partners positioned at the forefront.
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