"Completing one year as an NFT creator on Tezos has been a whirlwind of unexpected achievements in web3—realizing projects I couldn't have imagined pursuing so actively in the physical world." — Ann Chou (January 28, 2023)
1. Reflecting on the Journey
Half a year has passed since my last update, coinciding with my one-year anniversary as an NFT creator. This period spanned both bullish and bearish markets, participation in international exhibitions, and evolving strategies for community building while balancing personal growth.
2. Artistic Output and Sales Strategy
🎨 Evolution of the "CineSketch" Series
Initial Phase
- Pricing: Started at 0.7 tez (XTZ) per edition.
- Challenge: Low pricing and stagnant collector growth led to dwindling motivation.
- Turnaround: Implemented a gradual price-increase plan (final editions reached 3 XTZ) with transparent communication to collectors.
Revamped Series
- Current Pricing: 6–10 XTZ per edition (10–22 editions per artwork).
Key Insight:
- Prioritizing fair value over rapid sell-outs builds sustainable momentum.
- Secondary markets are unpredictable; focusing on artistic integrity fosters long-term resilience.
3. Building a Supportive Community
🤝 Fanclub 2.0
To combat isolation in self-promotion, I restructured my Taiwanese collector group:
- Monetized Engagement: Created a fanclub via akaSwap, offering members resale royalties for sharing my work.
- Interactive Tasks: Organized Twitter campaigns and community events to strengthen bonds.
- Feedback Loop: Anonymous surveys helped refine the fanclub’s direction.
𝕏 Twitter Growth Hacks
- Networking: Collaborated with artists through mutual shoutouts.
- Content Mix: Balanced NFT promotions with exhibition updates, creative musings, and personal snippets to craft a relatable artist persona.
- Skill Development: Overcoming initial hesitation in critiquing peers’ work through consistent practice.
🌐 Community Dynamics
- Post-Twitter Shifts: Algorithm changes reduced visibility, prompting exploration of Discord communities and IRL exhibition networks.
- Energy Management: Scheduled digital detoxes to prevent burnout.
4. Milestones and Lessons Learned
📈 2022: A Year of Two Halves
- First Half: Focused on local Taiwanese art challenges—rapid output honed my style and audience.
- Second Half: Shifted to quality over quantity, securing international showcases (e.g., London, New York, Chiang Mai).
✨ Serendipitous Collaborations
- Mentorship: Artic Poor provided pivotal business advice.
- Cross-Medium Synergy: Nullbaysea composed original scores for my visual pieces.
Selected Exhibitions:
| Event | Location |
|-------|----------|
| Taipei Blockchain Week 2022 | Taiwan |
| NFT ART CON 2022 | Thailand |
| Sound & Vision Vol.1 | New York, U.S. |
5. Looking Ahead
The NFT space remains a frontier—offering flexibility to be an artist, collector, or community leader. Bear markets are opportunities to lay groundwork for future growth.
2023 Goals:
- Master new digital art techniques.
- Experiment with generative art and interactive NFTs.
👉 Explore Ann Chou’s Tezos portfolio
FAQ
Q: How do you price NFT editions effectively?
A: Start low to attract early adopters, then incrementally adjust based on demand and collector feedback—transparency is key.
Q: What’s your advice for new NFT artists?
A: Balance creation with community interaction; authenticity resonates more than constant self-promotion.
Q: How do you handle creative blocks?
A: Step away from metrics. Revisit inspirations—films, nature, or collaborations—to reignite passion.
Follow Ann Chou’s journey:
Twitter | Instagram
Art commissions: [email protected]