Executive Summary
Cryptocurrency ownership in the Nordic region has reached a significant milestone, with 1.5 million adults (7% of the population) holding digital assets. This report, a collaboration between EY, K33, and Norstat, reveals critical trends based on surveys conducted across Norway, Denmark, Sweden, and Finland in March 2024.
Key Findings:
- Demographics: Over 70% of crypto owners are under 40, with men three times more likely to invest than women.
- Adoption Surge: Two-thirds of Nordic crypto owners entered the market post-2019, coinciding with the 2020–2021 bull run.
- Future Growth: Projections suggest 4.6 million Nordic residents will own crypto within a decade.
👉 Explore the full Nordic crypto adoption dashboard
Nordic Crypto Ownership Breakdown
Regional Comparison
| Metric | Norway | Sweden | Denmark | Finland |
|----------------------|--------|--------|---------|---------|
| Ownership Rate | 8% | 6% | 6% | 5% |
| Total Owners | 400K | 500K | 300K | 300K |
Key Observations:
- Norway leads in ownership rate (8%), while Sweden has the highest absolute numbers.
Platform Preferences:
- Norwegians/Finns favor local exchanges.
- Danes prefer international platforms.
- Swedes dominate in exchange-traded products (ETPs).
Report Structure and Access
This 50-page downloadable report consolidates data from five sub-reports:
- Nordic Overview (Summary + Comparison)
- Country-Specific Reports (Norway, Denmark, Sweden, Finland)
👉 Download the complete Nordic crypto adoption survey
FAQs
1. How was the survey conducted?
Surveys were administered by Norstat in March 2024, sampling 4,000 adults per Nordic country via online panels.
2. Why is crypto ownership skewed toward younger males?
This aligns with broader investment trends, where men historically dominate high-risk asset classes.
3. Will crypto adoption continue growing?
Yes—projections indicate a 200% increase in Nordic crypto owners by 2034, driven by institutional adoption and regulatory clarity.
4. Which Nordic country is most crypto-friendly?
Norway leads in ownership rates, but Sweden excels in ETP usage and institutional infrastructure.
Final Notes
This report underscores the Nordics’ pivotal role in global crypto adoption, with Sweden and Norway emerging as regional leaders. For deeper insights, refer to the full downloadable analysis.
Keywords: Nordic crypto adoption, cryptocurrency ownership, crypto demographics, Bitcoin trends, Sweden crypto, Norway Bitcoin, crypto survey 2024, EY K33 report
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