OKX, a leading global blockchain technology company and Official Partner of Manchester City, has unveiled its latest global campaign: A New Alternative: Manchester City. This initiative merges football, culture, and blockchain innovation to redefine fan engagement and technological frontiers.
Campaign Highlights
The Core Film
A gripping short film showcases Manchester City’s global influence, featuring current stars like Erling Haaland, Kevin De Bruyne, and Phil Foden, alongside legends such as Sergio Agüero. Narrated by lifelong City fan Bugzy Malone, the film celebrates resilience, progress, and the club’s cultural impact.
👉 Watch the campaign film here
Shared Ethos
OKX and Manchester City embody A New Alternative—challenging norms in their industries. The campaign underscores their joint commitment to innovation, transparency, and boundary-pushing excellence.
Leadership Perspectives
Haider Rafique, CMO at OKX:
"This partnership transcends football and Web3. It’s about cultural transformation—inspiring boldness and vision, much like Manchester City’s playstyle and OKX’s blockchain solutions."
Jeremy Way, VP at City Football Group:
"Our collaboration with OKX amplifies Manchester City’s global appeal. This campaign highlights football’s role in shaping culture and our dedication to innovation."
Blockchain & Fan Engagement
OKX leverages blockchain to enhance digital fan experiences, offering:
- Transparency: Secure, verifiable interactions.
- Accessibility: Inclusive global participation.
- Innovation: Cutting-edge Web3 integrations.
The campaign also marks OKX’s expansion into licensed markets across Europe and the Middle East, reinforcing its global growth strategy.
FAQs
1. What is the campaign’s main goal?
To blend football fandom with blockchain innovation, creating unique, transparent fan experiences.
2. How does OKX enhance fan engagement?
Through blockchain-powered tools that ensure security and accessibility in digital interactions.
3. Which Manchester City stars are featured?
Current players like Haaland and De Bruyne, plus legends like Agüero, appear in the campaign film.
4. Where can I watch the campaign video?
👉 Access the film via OKX’s official platform
5. How does this reflect OKX’s global strategy?
It aligns with their expansion into regulated markets, offering compliant, user-centric crypto services.
About OKX
Trusted by 60M+ users worldwide, OKX is a pioneer in decentralized technology, known for:
- Security: Monthly Proof of Reserves reports.
- Compliance: Licenses in the U.S., UAE, Singapore, and more.
- Innovation: Leading the Web3 revolution.
Disclaimer: OKX adheres to strict regulatory standards. Always verify local compliance before engaging with crypto services.
### SEO & Structural Notes
- **Keywords**: Manchester City, OKX, blockchain innovation, fan engagement, Web3, Haaland, De Bruyne.