Companies Profit from Cryptocurrency Investments: Meitu Sells Holdings While Boyaa Interactive Sees Major Bitcoin Gains

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Two Hong Kong-listed companies have made headlines with their cryptocurrency investment strategies—one exiting with substantial profits, another holding onto significant unrealized gains.

Meitu's Strategic Cryptocurrency Exit

Key Details:

The imaging-tech firm began divesting in November 2024 after acquiring these assets in Q1 2021 at an average cost of:

"This capital reallocation lets us focus on core subscription-based imaging products while rewarding shareholders," stated Meitu's board, announcing an 80% profit distribution as special dividends.

Boyaa Interactive's Bitcoin Windfall

The gaming company took an opposite approach, aggressively accumulating Bitcoin through 2024:

Portfolio Snapshot

AssetQuantityAvg CostCurrent Value (10.2K/BTC)Unrealized Gain
Bitcoin3,183$57,724$32.47M$14.2M
(Post-Swap)

Strategic Move:
In November 2024, Boyaa converted 14,200 ETH (originally purchased at $2,777/coin) into 515 BTC—a trade valued at $4.948M excluding fees. This followed their earlier disclosure of holding 2,641 BTC at $54,027 average cost.

Market Reaction

Investors cheered Boyaa's transparency, sending shares soaring 138% since mid-November 2024, peaking at HK$6.43 from under HK$3.00.


FAQ: Cryptocurrency Corporate Investments

Q1: Why did Meitu sell its crypto holdings?
A: To lock in profits and refocus capital on core business growth while providing shareholder returns via dividends.

Q2: What's Boyaa Interactive's investment thesis?
A: The company appears bullish on Bitcoin's long-term value, systematically converting other crypto assets into BTC.

Q3: How do these moves impact traditional investors?
A: Such corporate actions demonstrate crypto's maturation as an alternative asset class, potentially influencing institutional adoption. 👉 Explore institutional crypto strategies

Q4: Are there tax implications for such large sales?
A: Yes—both companies would incur capital gains taxes in their respective jurisdictions.

Q5: What's the risk profile of corporate crypto holdings?
A: Extreme volatility requires robust risk management frameworks, as seen in Meitu's profit-taking versus Boyaa's hold strategy.


Analysis shows corporations increasingly treat cryptocurrencies as treasury assets—whether for short-term gains or long-term appreciation. For deeper insights on crypto investment trends, visit 👉 this comprehensive guide.