Cryptocurrency exchange OKX has solidified its partnership with English Premier League giants Manchester City FC, upgrading to become the team's official sleeve sponsor. This multi-year deal, valued at over $70 million, marks one of the most significant crypto-related sponsorships in sports history.
Key Details of the Sponsorship Agreement
- Duration: 3-year contract
Sponsorship Coverage:
- Men's and women's first-team jerseys (left sleeve)
- Training gear branding (extended from prior agreement)
- Brand Exposure: Global visibility across Premier League, UEFA Champions League, and women's football matches
👉 Discover how OKX is revolutionizing fan engagement through Web3
Strategic Partnership Evolution
OKX first partnered with Manchester City in March 2022 as their official crypto partner, later expanding to training kit sponsorship. This new sleeve sponsorship coincides with City's historic 2022-23 treble-winning season (Premier League, FA Cup, and UEFA Champions League).
Why This Partnership Matters
- Brand Synergy: Combines Manchester City's global football dominance (estimated $1.6 billion brand value) with OKX's Web3 innovation
- Market Positioning: Strengthens OKX's visibility in 180+ markets amid growing crypto adoption in sports
- Fan Engagement: Creates new blockchain-powered experiences beyond traditional sponsorships
Web3 and Fan Experience Innovations
OKX CMO Haider Rafique emphasized:
"Our partnership goes beyond fan tokens—we're building Web3 infrastructure to give fans transparency, ownership, and revolutionary ways to interact with players."
Recent initiatives include:
- Free commemorative NFTs for Manchester City's UEFA Champions League victory
- OKX Collective Metaverse featuring player interactions
Sports Sponsorship Landscape in Crypto
Despite FTX's collapse affecting crypto sports deals, top clubs like Manchester City continue seeing value in blockchain partnerships. OKX maintains other high-profile sponsorships with:
| Partner | Category | Engagement Type |
|---------|----------|----------------|
| McLaren Racing | Formula 1 | Principal Partnership |
| Majestics GC | LIV Golf | Team Sponsorship |
FAQ: OKX and Manchester City Partnership
Q: Can US/Canadian users access OKX's services?
A: No—OKX's exchange isn't available in these markets due to regulatory considerations.
Q: Which Manchester City players represent OKX?
A: Jack Grealish (men's team) and Alex Greenwood (women's team) serve as brand ambassadors.
Q: How does this compare to other crypto sports sponsorships?
A: At $70M+, it rivals FTX's former deals but focuses on long-term Web3 integration rather than short-term branding.
👉 Explore OKX's cutting-edge crypto platforms
The Future of Crypto in Sports
This deal signals sustained confidence in blockchain's role in sports despite market volatility. With 50 million global users, OKX leverages Manchester City's worldwide fanbase to:
- Educate mainstream audiences about blockchain
- Pilot innovative fan engagement models
- Establish credibility through elite sports partnerships
As Web3 adoption grows, expect more teams to follow Manchester City's lead in meaningful crypto integrations beyond surface-level branding.
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