5 Ways to Invest in Pre-IPO Stocks

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The allure of investing in pre-IPO stocks lies in their potential for outsized returns. It’s not uncommon for private equity investments to multiply 10x, 20x, or even 100x before a company goes public. For example, Blackbird’s initial $3 million investment in Canva is now valued at over $1 billion—a staggering 337x return.

While pre-IPO investments can be risky, a single successful deal—like Canva—can offset losses across an entire portfolio. For individual investors, the right pre-IPO opportunity could be life-changing.

In the past, access to pre-IPO shares was restricted to well-connected investors with millions to spare. However, in 2025, buying pre-IPO stock has never been easier. Below, we explore five proven methods to invest in pre-IPO companies today.


What Are Pre-IPO Stocks?

Pre-IPO stocks represent shares in private companies that haven’t yet undergone an initial public offering (IPO). These shares are typically held by:

Thanks to an influx of VC and PE funding, companies now stay private longer, reaching higher valuations before going public.

👉 Explore top-performing private marketplaces


The 5 Best Ways to Invest in Pre-IPO Shares

1. Buy Shares on a Secondary Marketplace

Secondary marketplaces allow accredited investors to purchase shares from employees and early investors. Popular platforms include:

  1. Hiive – Invest in SpaceX, Stripe, and Discord.
  2. EquityZen – Access late-stage startups before IPO.
  3. Forge Global – Trade private shares securely.

Note: Most platforms require accreditation.

2. Become an Angel Investor

Angel investors provide capital to startups in exchange for equity. To succeed:

3. Invest in Pre-IPO & Venture Capital Funds

For passive exposure:

4. Make Indirect Investments

Buy shares of public companies invested in pre-IPO startups:

Limitation: Pre-IPO holdings often represent a tiny fraction of public companies’ valuations.

5. Buy Shares on IPO Day

Some brokers (TradeStation, Webull) offer pre-IPO shares hours before trading begins.


FAQs

🤔 Can Anyone Invest in Pre-IPO Stocks?

Yes, but direct investments (secondary markets, angel investing) require accredited investor status. Indirect exposure (VC funds, public stocks) is open to all.

📊 How to Evaluate a Pre-IPO Investment?

Ask:

  1. Why is this team the best?
  2. How strong is customer demand?
  3. What’s the business model?
  4. Why is now the right time?

⚖️ Pros & Cons of Pre-IPO Investing

| Pros | Cons |
|----------|----------|
| High return potential | High risk |
| Diversification | Limited financial transparency |
| Early access to unicorns | Illiquidity (hard to sell) |

👉 Discover private market opportunities


Final Thoughts

Pre-IPO investing offers high-risk, high-reward opportunities. While recent SEC changes have democratized access, thorough due diligence is crucial. Always assess risks and consult financial advisors before committing capital.

Disclaimer: Past performance doesn’t guarantee future results. Investing involves risk, including total loss of principal.


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