The crypto industry moves at lightning speed, with new projects launching daily and trends evolving rapidly. Standing out requires more than just innovative technology—it demands strategic visibility. Specialized crypto PR agencies bridge this gap by crafting tailored campaigns that resonate with investors, users, and media. Here’s a curated list of top agencies to amplify your project’s reach in 2025.
Why Crypto PR Agencies Matter
Unlike traditional PR firms, crypto-specialized agencies:
- Decipher complex blockchain concepts into compelling narratives.
- Leverage established relationships with crypto media and influencers.
- Navigate regulatory nuances and market volatility.
👉 Discover how top agencies drive growth
Top 5 Crypto PR Agencies for 2025
1. MarketAcross
Founded: 2014
Focus: Content-driven PR, global crypto media relations
Key Strengths:
- No retainers—pay-for-performance model.
- Partnerships with major outlets (CoinDesk, Decrypt).
- Clients include Binance, Polygon, and Solana.
Best For: Established projects seeking high-impact media placements.
Pros & Cons:
| ✅ | ❌ |
|----|----|
| Deep industry expertise | Higher budget required |
| Event and milestone buzz | Limited small-project availability |
2. Evox
Founded: 2011
Focus: Technical crypto marketing + PR (Turkey-based)
Key Strengths:
- Integrates PR with social media and community growth.
- Strong regional expertise in Turkish/Eastern markets.
Best For: Projects targeting Turkish audiences or needing tech-savvy marketers.
Pros & Cons:
| ✅ | ❌ |
|----|----|
| Holistic campaign approach | Limited Western market reach |
| Technical whitepaper translation | Smaller team size |
3. Funday Agency
Founded: 2019
Focus: Creative, boundary-pushing campaigns
Key Strengths:
- Boutique-style personalized service.
- Research-backed audience targeting.
Best For: NFT or GameFi projects needing viral creativity.
Pros & Cons:
| ✅ | ❌ |
|----|----|
| Unique campaign ideas | Less crypto-specific experience |
| High client engagement | Fewer crypto media ties |
👉 Explore creative PR strategies
4. X10 Agency
Founded: N/A
Focus: Full-spectrum Web3 launchpad (DeFi, NFTs, GameFi)
Key Strengths:
- One-stop shop: PR, influencer collabs, paid ads.
- Tailored strategies by project type.
Best For: Teams wanting consolidated marketing services.
Pros & Cons:
| ✅ | ❌ |
|----|----|
| Diverse service offerings | Potential quality variance |
| Category-specific expertise | Less PR specialization |
5. DIFY Singapore
Founded: N/A
Focus: Asia-centric blockchain/fintech PR
Key Strengths:
- Balances creativity with data-driven tactics.
- Strong foothold in Asian crypto hubs.
Best For: Projects targeting Japan, Singapore, or South Korea.
Pros & Cons:
| ✅ | ❌ |
|----|----|
| Regional media connections | Limited non-Asian reach |
| Cross-sector tech experience | Not crypto-exclusive |
How to Choose the Right Agency
Consider these factors:
- Project Stage: Pre-launch? Scaling? Needs differ.
- Audience: Regional focus or global ambition?
- Budget: Performance-based (MarketAcross) vs. retainers.
- Goals: Media buzz (DIFY) vs. community growth (Evox).
FAQs
Q1: How much do crypto PR agencies cost?
A: Fees range from $5K–$50K/month. MarketAcross uses success-based pricing, while boutique agencies like Funday offer lower entry points.
Q2: Can PR agencies guarantee media coverage?
A: Reputable agencies secure placements but avoid those promising guaranteed results—authentic relationships take time.
Q3: Do I need a crypto-specific agency?
A: Yes. Generalists lack niche media ties and blockchain fluency, risking miscommunication.
Q4: How long before I see PR results?
A: Campaigns typically show traction in 3–6 months. Consistency is key.
Final Thoughts
The right PR partner acts as a force multiplier, aligning your project’s vision with market opportunities. Whether you prioritize creativity (Funday), technical depth (Evox), or global reach (MarketAcross), 2025’s landscape demands strategic storytelling.