Global Web3 technology leader OKX, the Official Primary Partner of McLaren Racing, today announced an expanded collaboration with the team. Building upon existing brand exposure, the OKX logo will now feature prominently on the side pods of McLaren's F1 challenger throughout all 20 Grands Prix of the 2024 season.
Strategic Design Integration
McLaren unveiled their 2024 car design on January 16, showcasing side pod branding inspired by the "Stealth Mode" livery co-created by OKX and McLaren designers. This distinctive aesthetic debuted during the 2023 Singapore Grand Prix and has now evolved into the team's permanent racing identity.
👉 Discover how Web3 meets elite motorsport
Executive Perspectives
Haider Rafique, OKX Chief Marketing Officer, commented:
"Being part of McLaren's 'Whatever It Takes' campaign embodies our shared competitive spirit. The 2024 design brilliantly incorporates elements from our collaborative Singapore livery, marking what promises to be a milestone year for our partnership."
Zak Brown, McLaren Racing CEO, added:
"After delivering unforgettable fan experiences last season, we're elevating our OKX collaboration. Their innovative approach perfectly aligns with F1's cutting-edge environment, ensuring both brands remain at the forefront of racing and technology."
Three Key Partnership Dimensions
Brand Integration
- Side pod placement across 20 races
- Co-developed visual identity
- Season-long digital activations
Technological Synergy
- Web3 engagement platforms for fans
- Blockchain-powered fan experiences
- Shared innovation labs
Marketing Innovation
- Cross-platform content campaigns
- VIP race experiences
- Emerging market initiatives
Web3 Motorsport Convergence
This enhanced partnership bridges elite racing with decentralized technology through:
| Initiative | Benefit |
|---|---|
| NFT Collectibles | Fan engagement |
| Metaverse Events | Global accessibility |
| Data Visualization | Enhanced viewing |
Frequently Asked Questions
Q: How long has OKX partnered with McLaren?
A: The collaboration began in 2022, with this expansion marking its third competitive season.
Q: Which races will feature the OKX branding?
A: All 20 F1 Grands Prix in the 2024 championship calendar.
Q: Can fans interact with this partnership digitally?
A: Yes, through Web3 experiences including NFT drops and metaverse watch parties.
Q: What makes this livery design special?
A: It incorporates elements from the 2023 Singapore GP "Stealth Mode" concept car.
👉 Explore McLaren's 2024 challenger
Risk Disclosure
Cryptocurrency investments carry substantial risk due to market volatility. Capital loss is possible, and participants should carefully consider their risk tolerance before engaging with digital assets.
All partnership details represent current plans and may evolve throughout the season.