OKX, a leading Web3 technology company and principal partner of the McLaren Formula 1 Team, has announced an expanded collaboration for the 2024 F1 season. As part of this upgraded partnership, the OKX logo will be prominently displayed on the side pods of McLaren's F1 car across 20 races, complementing the existing branding.
Inspired Design and Strategic Collaboration
The new livery design, revealed on January 16, 2024, incorporates elements from the "Stealth Mode" concept jointly developed by OKX and McLaren and first unveiled in September 2023. This refreshed visual identity aligns with McLaren's 2024 campaign theme, Whatever It Takes.
Executive Perspectives
Haider Rafique, OKX Chief Marketing Officer, shared:
"We're thrilled to participate in McLaren F1 Team's 'Whatever It Takes' campaign. The team's 2024 vision resonates strongly with our brand values, and we're particularly excited to see design elements from our Singapore collaboration integrated into this year's livery. This season promises to be transformative for both McLaren and our partnership."
Zak Brown, McLaren Racing CEO, added:
"Our relationship with OKX continues to strengthen, delivering incredible fan experiences last season. Through this expanded partnership, we'll showcase OKX's innovative brand at the forefront of Formula 1's fast-paced world while creating new opportunities for engagement."
Web3 Meets Elite Motorsport
This enhanced collaboration represents a significant milestone in bridging Web3/blockchain innovation with premier motorsport. The partnership focuses on:
- Advancing technological integration between digital assets and racing
- Creating immersive fan experiences at the intersection of speed and innovation
- Showcasing practical applications of blockchain in high-performance environments
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About the Partners
OKX: Web3 Innovation Leader
- Second-largest crypto exchange by trading volume
- Trusted by over 50 million global users
- Offers comprehensive Web3 solutions including OKX Wallet for decentralized finance (DeFi), NFTs, and dApps
- Partners include Manchester City FC, Tribeca Festival, and elite athletes across sports
Transparency Commitment: OKX regularly publishes Proof of Reserves to ensure asset security.
McLaren Racing: Motorsport Excellence
- Founded in 1963 by Bruce McLaren
- 20 F1 World Championships and 183 Grand Prix wins
- Competes across F1, INDYCAR, Formula E, Extreme E, and esports
- Sustainability leader targeting Net Zero by 2040
Frequently Asked Questions
Q: How many races will feature the OKX side pod branding?
A: The logo will appear during 20 races in the 2024 F1 season.
Q: What inspired the new livery design?
A: It incorporates elements from the "Stealth Mode" concept co-created by OKX and McLaren's design teams.
Q: Does this partnership involve technological collaboration?
A: Yes, the relationship explores Web3 integration in motorsport while creating fan engagement opportunities.
Q: Where can I see McLaren's 2024 car livery?
A: The design will debut during pre-season testing and at the season-opening Grand Prix.
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Disclaimer: This content is for informational purposes only and does not constitute investment, tax, or legal advice. Digital assets involve substantial risk and may fluctuate in value.