Taiwan Mobile's wholly-owned subsidiary "Fubon Digital" today announced the official launch of its virtual asset exchange platform "Taiwan Mobile Exchange (TWEX)" on Bitcoin Pizza Day - a symbolic date in cryptocurrency history. The platform features three key advantages: security, simple operation, and small-amount purchases, allowing users to buy Bitcoin and Ethereum with as little as NT$100 through an intuitive three-step process.
Notably, Fubon Group Chairman Daniel Tsai participated in this milestone event by purchasing his first-ever Bitcoin, demonstrating strong confidence in the new platform developed by his corporate group.
The Significance of Bitcoin Pizza Day
The launch date holds special meaning in crypto history. On May 22, 2010, programmer Laszlo Hanyecz made history by spending 10,000 Bitcoins for two pizzas - now celebrated as the "most expensive pizza purchase" that marked Bitcoin's first real-world transaction. TWEX's choice to launch on this anniversary symbolizes digital assets' transition into everyday practical applications.
Jamie Lin's Bitcoin Journey: 160x Returns Since 2013
"My first Bitcoin purchase was in 2013 when it was just $656 per coin! Today on Pizza Day 2025, Bitcoin reached its all-time high of $115,000 - that's over 60% annualized returns, and I believe it will go higher," shared Jamie Lin, Chairman of Fubon Digital, opening with his personal investment story.
Lin displayed his original 2013 purchase receipt showing Bitcoin's price at $656 - a 160-fold increase to current values. He emphasized that TWEX combines Fubon Group's comprehensive resources including fund custody, technical security and financial support, aiming to work closely with regulators under strict compliance and anti-money laundering standards to mainstream virtual assets in Taiwan.
Despite Bitcoin's decade-long history, only about 5% of Taiwan's population currently participates in virtual asset investments, with many potential investors deterred by perceived complexity and security concerns. While a whole Bitcoin now costs over NT$3 million, TWEX's NT$100 minimum purchase threshold specifically addresses beginners' two main pain points: "not knowing where to start" and "high entry barriers."
Daniel Tsai: "I Waited for a Trustworthy Platform - Now It's Here"
Fubon Group Chairman Daniel Tsai personally marked the occasion by purchasing his first Bitcoin through the platform, stating in a video message: "The Web3 era has arrived, and we want to enable Taiwanese users to participate easily through a trustworthy platform."
Tsai admitted he had long followed virtual assets but hesitated to begin "because I was waiting for a truly reliable platform." With TWEX's launch, he became its first user, completing his NT$3 million Bitcoin purchase in just 10 seconds to demonstrate full confidence in this Fubon-developed exchange.
Web3 Integration with Traditional Finance
"We observe virtual assets entering institutionalization and standardization phases, soon to integrate deeply with traditional finance," Tsai noted, pointing out that global virtual asset market capitalization has exceeded $3.1 trillion, signaling Web3's full arrival.
With Fubon Group spanning financial holding, telecom and e-commerce businesses, Tsai believes TWEX represents a major Web3 milestone for the group while positioning Taiwan's large enterprises in the virtual asset trading market.
Financial-Grade Security and Simplified Trading
Fubon Digital General Manager Hank Han shared his past experience losing money through overseas exchange margin trading, emphasizing TWEX's security-first approach: "We heard just a 'zap' sound, and my money was gone."
TWEX implements Taiwan's first HSM (Hardware Security Module) cold wallet system with multi-layer protection. Users complete transactions in three simple steps: "select coin, enter amount, confirm purchase."
"We want Bitcoin to become your digital gold passbook," Han explained, describing TWEX's philosophy as "start small, hold securely, invest easily." The platform currently integrates with Taiwan Mobile's app for seamless registration and trading without additional downloads.
Simulators help users practice before real transactions, and initial restrictions on blockchain transfers minimize operational risks. Han expressed optimism about upcoming stablecoin regulations, stating TWEX would actively participate when permitted.
Three Key Features for Mass Adoption
TWEX's three defining characteristics make crypto accessible for all:
- NT$100 minimum purchase - Lowers barriers for beginners
- Three-step trading interface - Simplifies the buying process
- Multi-layer security - Incorporates Taiwan's first HSM cold wallet system integrated with Taipei Fubon Bank trust accounts
The platform celebrates its launch with Pizza Hut and Uber Eats promotions, encouraging users to "buy crypto while eating pizza" as they enter Web3's digital new era. Future initiatives may include creating annual crypto celebration days around May 22 through cross-industry collaborations.
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Frequently Asked Questions
Q: How much does it cost to start buying Bitcoin on TWEX?
A: You can begin with as little as NT$100, making it extremely accessible for first-time investors.
Q: What security measures does TWEX have?
A: TWEX uses Taiwan's first HSM cold wallet system with multiple protection layers, plus integration with Taipei Fubon Bank trust accounts for fund safety.
Q: Can I practice before making real transactions?
A: Yes, TWEX provides simulators to help users familiarize themselves with trading interfaces and processes before using real money.
Q: Why did they choose Bitcoin Pizza Day for the launch?
A: May 22 commemorates Bitcoin's first real-world transaction in 2010, symbolizing crypto's practical application in daily life.
Q: What makes TWEX different from other exchanges?
A: Besides Fubon Group's backing, its ultra-low NT$100 minimum purchase and simplified three-step process significantly lower barriers for mainstream users.
Q: Can I access TWEX through my Taiwan Mobile app?
A: Yes, Taiwan Mobile subscribers can register and trade directly through the Taiwan Mobile app without additional downloads.
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